Stephen W. Marshall PhD

Associate Professor at East Tennessee State University & Brand Strategist / Analytics for Creative Energy

My research interests include audience analysis, brand communication and digital mass communication/marketing pedagogy. My books and monographs include, “Television Advertising that Works: An Analysis of Commercials from Effective Campaigns” (co-authored with Dr. Marilyn Roberts @ University of Florida), “Cultural Differences Reflected in Advertising Appeals: A Study of Print Magazines in the U.S. and France” (co-authored with my graduate student Ciprian Begu), and “The Status of Public Relations in Russia: A Country in Transition” (co-authored with my graduate student Inga L. Ragozina) are all available via I conduct both qualitative and quantitative audience research.

I am currently a research analyst for Creative Energy, in Johnson City, TN. I am responsible for creating results-driven research insights for Creative Energy. I mix quantitative and qualitative methodologies in a digital space to deliver actionable value to clients while bringing value into the classroom for my students at ETSU.

I lead an active service mission serving on numerous committees at ETSU. To help the community, I am a marketing board member of Bristol’s Rhythm and Roots Reunion festival. In addition, I serve as academic representative for the American Advertising Federation 7th District as well as a board member of our local North East Tennessee chapter.

I’m an active creative and musician. I play bass (electric and doghouse) and love Americana music. I currently play with Wise Old River, These Undowners, The Bleeding Heart Show as well as with Kryss Dula & Friends.

I am available to help your organization. If you wish to discuss my research, teaching, service or bass playing please contact me at Be sure to check out my blog discussing all those topics and more.