Stephen W. Marshall PhD

Associate Professor at East Tennessee State University & Brand Strategist / Analytics for Creative Energy

My research interests include audience analysis, brand communication and digital mass communication/marketing pedagogy. My books and monographs include, “Television Advertising that Works: An Analysis of Commercials from Effective Campaigns” (co-authored with Dr. Marilyn Roberts @ University of Florida), “Cultural Differences Reflected in Advertising Appeals: A Study of Print Magazines in the U.S. and France” (co-authored with my graduate student Ciprian Begu), and “The Status of Public Relations in Russia: A Country in Transition” (co-authored with my graduate student Inga L. Ragozina) are all available via Amazon.com. I conduct both qualitative and quantitative audience research.

I am currently a research analyst for Creative Energy, in Johnson City, TN. I am responsible for creating results-driven research insights for Creative Energy. I mix quantitative and qualitative methodologies in a digital space to deliver actionable value to clients while bringing value into the classroom for my students at ETSU.

I lead an active service mission serving on numerous committees at ETSU. To help the community, I am a marketing board member of Bristol’s Rhythm and Roots Reunion festival. In addition, I serve as academic representative for the American Advertising Federation 7th District as well as a board member of our local North East Tennessee chapter.

I’m an active creative and musician. I play bass (electric and doghouse) and love Americana music. I currently play with Wise Old River, These Undowners, The Bleeding Heart Show as well as with Kryss Dula & Friends.

I am available to help your organization. If you wish to discuss my research, teaching, service or bass playing please contact me at marshals@etsu.edu. Be sure to check out my blog discussing all those topics and more.