Value of B2B print media

by stephen marshall

B2B print is alive and growing. Unlike much of the print media industry, reading B2B print publications is a part of daily routines for many decision makers. B2B publications deliver highly targeted audiences. A recent study by the Association of Business Information & Media Companies entitled Value of B-to-B examined the role of B2B print.

INSIGHT SNACK: B2B publications are growing and (still) deliver great targeting value.

Three key insights:

1. Nearly all (96%) B2B media users mix websites and print

2. 68% say they spend more time with industry-related print publications compared to mainstream publications

3. B2B print magazines audiences continue to grow

 

 

{ 0 comments }

The B2B digital future is now

February 16, 2014

For B2B A recent study by the Association of Business Information & Media Companies entitled Value of B-to-B examined the role of information and media in the buyer-seller relationship. When asked for industry-related content, users ranked the importance of information sources likely to change in the next 3-4 years. Tasty Insight: Partner with a digital innovator focused on effective communication platforms […]

Read the full article →

B2B key metrics

February 16, 2014

Of course deciding on specific campaign key performance indicators (KPIs) depends on your communication objectives. That said, there are a few that stand out in the B2B media landscape – regardless of your company’s goals. A recent study by the Association of Business Information & Media Companies entitled Value of B-to-B identified the metrics B2B clients typically measure. INSIGHT SNACK: […]

Read the full article →